Based out of Houston, Texas, Le$ tells stories of success through rhymes I consider to be lyrical blueprints. Teachings on how to stay true to yourself, the game and how to hustle your way to the top despite the oddities against you.

With genuine wool and leather this varsity jacket gives off eye catching details. Primarily red with white and black details, it was made with Le$’ album “E30” in mind. the Iconic BMW red with black exterior features and that pure leather interior mimic a vehicle held close to his heart. A vehicle that is considered a trophy both physically and emotionally.

Displayed here shows the early direction with notes depicting size and placement of all the additions. With help of local embroiderer, I highlighted key features of LE$’ identity; artist persona, birth year, name and what city he represents. Information that is more important than “view count” or clout. Real passion. Real motive. A true form of gangster.

Outlined in both black and white layers of felt, the chenille patch represents his family name and origin. The letter “M” standing for “Mathews” is showcased with double layered felt outlines stamped front on the right side of the chest this English script demands your attention.

Small details are included through out the entire coat like pins surrounding the collar, embroidered phrases and images, a hand sewn chenille patch and a camoflauged phrase over the tail bone reading “4 the love of the game” Paying homage to the single on his album “E30” while also displaying genuine praise to a phrase that’s much deeper than the surface of its definition.

LINKS TO SOCIAL MEDIA

Photos by : @hou.go

Artist : @steakxshrimp

many thanks to both for supplying the moment.